Gossip Girl star Ed Westwick is currently in the Philippines to model for local apparel brand, Penshoppe.
According to reports, Westwick is set to shoot for Penshoppe Pre-Holiday Season 2011 and Penshoppe Summer 2012 campaigns with Australian fashion photographer Darren Tieste.
If you’re clueless who Westwick is, then you probably haven’t seen the hit TV series “Gossip Girl.” He is the co-star of Blake Lively, who is also in the headlines as of this moment because of an alleged photo scandal (CLICK HERE FOR RELATED ARTICLE).
The 27-year-old English actor portrays the overly confident and sexy bad boy “Chuck Bass” in the TV series, which is based on the best-selling book series about privileged teenagers who attend an elite private school in New York City.
Westwick’s character exudes a unique style impression as magnified on various magazine covers. This is one of the reasons why Penshoppe hired him to be its newest face for upcoming campaigns.
Penshoppe’s brand manager Alex Mendoza said that the selection of Westwick as the apparel’s new endorser is to represent the brand’s new revitalized image.
“We believe it is time to appoint someone on an international scale. It’s time to show everyone that Penshoppe is upgrading to international levels. Someone like Ed fits the mindset and is admired by our market,” he said.
Westwick has arrived in Manila late night of May 31 and he will stay here for a couple of days to work with Penshoppe. In an interview by GMA’s “Unang Hirit,” the Hollywood actor said that he wants to meet pound for pound king and Sarangani Rep. Manny Pacquiao during his visit.
Image courtesy of PR Asia
Ed Westwick of ‘Gossip Girl’ is the New Face of Penshoppe originally appeared on Starmometer on June 2, 2011.